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Podcast: brand identity talks
Welcome to the brand identity talks, a refreshing podcast hosted by RGN, designed for marketing, communication, and brand managers – along with anyone passionate about building a strong brand. Join us as we dive into the fascinating world of (re)branding and discover the powerful stories behind the world’s most iconic brands. From the inception of a brand identity to the strategies that define success.
Strategy determination
Valuable insights
Through engaging interviews with industry-leading experts, innovative marketers, and creative visionaries, we explore the dynamics of brand identity in an ever-changing landscape. Each conversation is a captivating journey to the core of what makes a brand stand out, captivate, and engage.
Whether you’re a marketer seeking inspiration, or simply interested in the power of branding, the brand identity talks promise to be a source of valuable insights and inspiration. The brand identity talks are especially for professionals who want to boost their brand and keep it up-to-date.
The brand identity talks:
#5 's Heeren Loo x RGN: corporate identity implementation in practice
Curious how a healthcare organisation with 17,000 clients and as many employees, spread all across the Netherlands, completely renewed its brand identity? Dionne Puyman (Director Marketing & Communication ’s Heeren Loo) and Maarten Ongering (Operational Director RGN) discuss the challenges and successes of rebranding ‘s Heeren Loo.
How do a strong brand identity and careful corporate identity implementation create connection and recognition? How do you make this tangible for employees and clients? And how do you ensure that this powerful identity is maintained in daily practice? Listen and find out yourself!
#4 PreZero x RGN: corporate identity implementation in practice
Let Anthonita van Egmond (Manager Marketing/Communication & Public Affairs PreZero) and Tom Dijk (managing partner RGN) take you through PreZero’s rebranding. Discover thy PreZero chose to rebrand, what challenges they faced, what they learned, and how they experienced the collaboration with RGN. Curious what a good rebranding can achieve? Listen en find out!
#3 Strong digital brand
What is the secret to a strong digital brand? We asked experts Wouter Dirks (Business Director & Partner at Studio Dumbar / DEPT) and Ingmar de Lange (brand strategist at Mountview and author of Strong Digital Brand). In this podcast, you will learn what makes a brand a strong digital brand, what the pitfalls are, and just as importantly: how does your brand stay ‘in-shape’?
#2 Stategic Brand Design
Curious about how strategic brand design can strengthen your brand? In this second episode of our brand identity talks, we sit down with brand strategists Roel Stavorinus (author of the book Strategic Brand Design) and René Blokzijl (partner at Dizain). Together, we unravel the secrets of iconic brands. We discuss the essential elements of a strong brand identity and how to create a consistent brand experience.
#1 Brand Vitality
Have you ever wondered how ‘fit’ your brand actually is, or rather, how its ‘brand vitality’ stands? Let yourself be inspired during our Brand Identity Talks! In our first broadcast, Stephan Reschke from Total Design and Tom Dijk from RGN will join us to discuss a special tool: the Brand Vitality Scan, a joint development by Total Design and RGN.
