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Brand Technology
Brand portal
A strong brand is essential for growing your brand. Yet in practice, ensuring and maintaining that your brand is consistently applied across all your touchpoints often proves challenging. Whether it concerns internal teams, external agencies, or partners, the lack of a centralized platform often leads to fragmentation and inconsistency in communication. That’s exactly where our brand portal makes the difference.
mybrand.center: Your all-in-one brand portal
At RGN, we understand the importance of seamless brand communication. That’s why we’ve developed mybrand.center. It provides you with all the tools and guidelines you need to ensure consistent and powerful brand communication.
Provide your colleagues with access to all your brand guidelines and the visual and textual elements that define your brand – also called your branded assets – such as logos, fonts, and colour palettes. Say goodbye to scattered documents, outdated versions, or thick, dusty brand manuals. With mybrand.center, all your branded assets, brand guidelines and templates come together in one well-organised, central platform. Everything you need for consistent brand communication is just one click away. Additionally, our brand portal offers you a complete overview of all your physical brand assets, such as signage, displays, and corporate clothing. You’ll know exactly where they are located, what they look like, how many there are, and their dimensions. Managing your brand assets has never been easier.
Our brand portal is the result of years of experience in branding and brand management. Having worked alongside organizations throughout their rebranding journeys, we know exactly where the bottlenecks are and how we can help organisations make their brand communication more efficient and powerful.
Guidelines
By equipping your brand's key ambassadors – your colleagues – with the right guidelines, you increase both brand consistency and recognition. From colour schemes to typography and tone-of-voice, with mybrand.center's guidelines feature you ensure that everyone always has access to the latest and most accurate brand guidelines. No more guesswork, but a clear framework to build on.
But it goes beyond that. With our platform, sharing your brand guidelines externally is just as easy. Whether it’s design agencies, freelancers, or other external partners, you can easily provide them with access to the same clear and comprehensive guidelines. This guarantees that everyone working on your brand is on the same page and following the same standards.
Assets
Have you ever found yourself searching for that one image, only to be lost in an endless folder structure, only to then wonder if the image is even royalty-free? Research shows that employees spend an average of 20% of their time searching for the right information.
With our Digital Asset Management (DAM) system, you quickly find the brand materials you need. Thanks to smart taxonomy, logos, images, videos, and other important documents are intelligently categorized. This ensures that you – and your colleagues – always have quick and easy access to the brand assets you need. Centralise your assets, save time, and boost efficiency.
Publisher
With our online design module, you create on-brand marketing material like posters, flyers, ads, and campaign banners with just a few clicks. Is it difficult? Not at all. Easier than Photoshop? Absolutely. And that's the strength of it – the simpler something is to use, the less likely employees are to try and create things themselves.
Our publisher is designed to streamline the process, making it accessible even for those without a graphic design background. Enable all your colleagues to easily create on-brand marketing materials. With mybrand.center, you work quickly, consistently, and without compromising on quality.
Browse
Struggling to manage all your brand assets spread across different locations? With our Browse module, you always have an up-to-date overview of all your physical brand assets at every location. Whether it's signage, fleets, corporate clothing, or displays, the map feature instantly shows you where each asset is located. You gain insight into details like what a specific asset looks like and itsdimensions. This not only enhances your brand awareness, but also increases transparency and control over your brand identity. Additionally, Browse keeps an accurate record of which campaigns are displayed on each brand asset at a specific moment and stores these details. This provides a complete overview of the campaign statuses for each brand asset.
So, whether you're launching new campaigns, replacing outdated brand assets, or adjusting locations during a rebranding, Browse gives you all the information you need. It supports you from planning to execution, bringing together all your physical brand assets and records into one system.
We complete your brand portal
A brand portal only truly adds value when it’s fully tailored to your specific needs and filled with the right information. At RGN, we understand that this requires time and attention. That’s why we handle the entire implementation process for you – from setting up the portal and filling it with all the necessary documents, guidelines, and assets, to keeping everything up-to-date. This way, you can immediately benefit from a well-structured brand portal that’s fully tailored to your brand’s needs.
Feel free to contact us!
Besides our brand portal, we also offer solutions for Office templates, ensuring brand consistency in all your documents.
Curious about what a brand portal can do for your organisation? Or do you have questions about mybrand.center or another Brand Technology challenge? Feel free to contact us and discover the possibilities for your organisation!
Or call us now at +31 88 987 99 00
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