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A rebranding project in healthcare

A rebranding project in healthcare. Where do you start and what does it involve? And in practical terms: which brand carriers will need to be replaced in the various departments, what about the specific security requirements, and how do you manage all the different wishes and interests? We have lots of experience with rebranding in the healthcare sector and will be happy to tell you more about it. Our references? You can find them at the bottom of the page.

6 tips for a rebranding in the healthcare sector

Do you want to launch a rebranding project and don’t know where to start? Download our whitepaper for handy tips and tricks.


    A rebranding in the healthcare sector, why is that different?

    A rebranding project in the healthcare sector is often more complex due to the specific requirements and safety standards which need to be meet, as well as the different interests in a unique organisational structure. But don’t worry. We have lots of experience in rebranding hospitals and healthcare institutions and know exactly what to watch out for.

    Impact analysis for clarity

    We offer an impact analysis for your rebranding, in which we do desk research and conduct in-depth interviews to create the best scenarios for your organisation. We review the financial consequences and the impact on visitors, patients and staff, and provide professional scenarios to create clarity. And of course, we answer all your questions and provide regular contact persons during the project.

    De tekst emergency weergegeven op een gevel van een gebouw, vermoedelijk een ziekenhuis

    Remember staff too

    Healthcare is under pressure. So, make your hospital or healthcare institution a place where everyone wants to work. This is something you obviously try to do anyway, but check out the potential of employee branding, and read our blog about brand experience. An effective way to create an inspiring work environment where staff enjoy working.

    Is rebranding new to you? We do it every day. And we’ve been doing it for the past 25 years.

    We rebrand every day and have great references from different hospitals and healthcare institutions like ’s Heeren Loo, Antonius Zorggroep, Antoni van Leeuwenhoek Ziekenhuis & Nederlands Kanker Instituut, az groeninge, Florence, Isala, IJsselheem, OLVG, Radboudumc, Sanquin and ZNA (Ziekenhuis Netwerk Antwerpen).

     
    Implementation
    From two identities to one monolithic brand
    ...View project
     
    Implementation
    A rebranding following the merger of two municipalities
    ...View project
     
    Implementation
    Rebranding of leading healthcare provider for individuals with intellectual disabilities
    ...View project
     
    Implementation
    Rebranding the fleet as well as materials
    ...View project
     
    Implementation
    A rebranding following the merger of two municipalities
    ...View project
     
    Implementation
    25 tank trailers transformed into moving Chocomel cans
    ...View project
     
    Implementation
    Creating an inspiring work environment through interior branding
    ...View project
     
    Implementation
    Realization and implementation of a distinctive identity in wayfinding
    ...View project
     
    Implementation
    Creating an inspiring environment for creative food enthusiasts with interior branding
    ...View project
     
    Management
    Surgical-level signage for ZNA Cadix hospital in Antwerp
    ...View project
     
    Implementation
    A Transparent Vision on Privacy and Interior Branding
    ...View project
     
    Implementation
    One-of-a-kind hotel concept translated to multiple international hotels
    ...View project
     
    Implementation
    The Greetz feeling as a red line in the 'employee' branding
    ...View project
     
    Implementation
    Renewal on the road and beyond
    ...View project
     
    Management
    Creating a campus feeling for nearly 30,000 students
    ...View project
     
    Management
    Innovative brand management built on a great working relationship
    ...View project
     
    Management
    Innovative, academic-style wayfinding and signage
    ...View project
     
    Implementation
    Effective instore campaigns for 600+ stores
    ...View project
     
    Implementation
    Instore brand and marketing campaigns
    ...View project
     
    Implementation
    From TNT Post to PostNL: minimum disruption, maximum impact
    ...View project
     
    Implementation
    A strong brand as a foundation for effective positioning
    ...View project
     
    Implementation
    From seven districts to one unified brand identity
    ...View project
    How can we develop your brand further?Tom Dijk tells you all about rebranding a hospital or healthcare institution, for example about our step-by-step plan and about the specific challenges (and pitfalls). We will be very happy to help you.




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