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Services

Brand management

So the new brand has been rolled out. Does this mean case closed? No, not quite. Once a brand identity has been successfully rolled out, we find it’s generally hard for clients to properly manage their brand identity – for instance with regard to signage, wayfinding and their business fleet. This often happens after the brand has been worn in. Luckily for you, our attention never flags. We find it very gratifying to ensure your success lasts. This is called brand identity management. We use our experience and resources to make sure your brand is at its very best, in and on your buildings, in your communications or on your vehicles.

The knowledge and expertise of RGN was essential.

Vebego
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Brand audit
Sustainability
Signage & wayfinding
Fleet management & maintenance
Tooling & brandportal

Your eyes in the field

You can’t be everywhere at once! That is why we go out into the field to check whether all your branded corporate assets are compliant. We will do so on a project basis, in association with your facilities department, fleet manager and/or a project team. We will discuss the results. After that, it will be action time – maybe just the once, or maybe on a continuing basis.

Sustainability you are proud of

Signage and wayfinding can often be sustainably produced. Where to start, and how to make sure that the products meet your quality and safety standards in the long term? We will advise you on this and provide you with tangible examples. No greenwashing – just sustainable on-brand assets that you will be proud of in the long term. In association with our partners, we have come up with circular solutions to many applications, thus giving all these branded assets a second life.

Eye-catching, distinct and brand reinforcing

Signage and wayfinding need to catch people’s attention. Generally, they are the first things that make your brand visible and enhance customer experience. All the more reason, to make sure that all your branded signage remains in excellent condition, regardless of its location or the size of the building. Our branding and wayfinding are solid as a rock, meaning your brand will always be in excellent shape.

Your brand (stays) in motion

Just imagine: your vehicles have just been brand-wrapped, and you’re already receiving your first phone call from a driver. His car has been damaged. We’ll make sure the issue is solved. We immediately contact a repair service, so that the vehicle looks good as new in no time. You’ll even be able to inspect the result online. Adding a new car model to your fleet is done without any problems. We’ll have a design that suits your brand identity ready for you in no time.

The tools you need for your brand

We organise and monitor your rebranding or roll out with our own tooling. This allows us to keep an overview during the project, but also afterwards; so that your brand or campaign always remains on-brand. Your colleagues can design their own posters, flyers and everything with your logo on it in mybrand.center. Is that difficult? No. Easier than Photoshop? Absolutely! Point them in the right direction with mybrand.center.

Find out what our tooling can do for you

 
Implementation
From two identities to one monolithic brand
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Implementation
A rebranding following the merger of two municipalities
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Implementation
Rebranding of leading healthcare provider for individuals with intellectual disabilities
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Implementation
Rebranding the fleet as well as materials
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Implementation
A rebranding following the merger of two municipalities
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Implementation
25 tank trailers transformed into moving Chocomel cans
...View project
 
Implementation
Creating an inspiring work environment through interior branding
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Implementation
Realization and implementation of a distinctive identity in wayfinding
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Implementation
Creating an inspiring environment for creative food enthusiasts with interior branding
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Management
Surgical-level signage for ZNA Cadix hospital in Antwerp
...View project
 
Implementation
A Transparent Vision on Privacy and Interior Branding
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Implementation
One-of-a-kind hotel concept translated to multiple international hotels
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Implementation
The Greetz feeling as a red line in the 'employee' branding
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Implementation
Renewal on the road and beyond
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Management
Creating a campus feeling for nearly 30,000 students
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Management
Innovative brand management built on a great working relationship
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Management
Innovative, academic-style wayfinding and signage
...View project
 
Implementation
Effective instore campaigns for 600+ stores
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Implementation
Instore brand and marketing campaigns
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Implementation
From TNT Post to PostNL: minimum disruption, maximum impact
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Implementation
A strong brand as a foundation for effective positioning
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Implementation
From seven districts to one unified brand identity
...View project

Discover our services:

Our services will allow your brand to grow more successful. Want to explore what we can do for you? Our consultants are at your disposal (with no obligation).

Orientation

Entering a new phase as a brand

No one understands your brand like you do. However, can you see it from our point of view? We make a point of looking beyond your brand, as we are interested in the company behind your brand identity, and in the people promoting the brand. In our preliminary analysis, we take a close look at all aspects of your brand, which help us get to know and understand your company and it’s lingo.

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Implementation

We roll out your new brand identity, from A to Z.

It’s action time. Have no fear– we’ll do the hard stuff. All we need is your input at essential feedback moments. We’ll report once in a while, or more regularly, if you’d prefer. With our experience we know all the scenarios and pitfalls, and know roll-outs always involve surprises. Thankfully, we have specialists for every challenge, so you can continue doing your job.

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Management

your brand at its very best. Any time.

The new brand has been rolled out. Case closed? No, not quite. Once successfully rolled out, we find it’s generally hard for clients to properly manage their brand identity. Luckily for you, our attention never flags. This is called brand identity management. We find it very gratifying to ensure your success lasts. We use our experience and resources to make sure your brand is at its very best.

Read more
Is your brand ready for the next move?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00




    info@rgn.nl
    +31 88 987 99 00

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