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Services

Orientation

No one understands your brand identity like you do. But do you understand it the way we do? We make a point of looking beyond your brand, as we are very interested in the company behind it’s brand identity, and in the people promoting the brand. In our preliminary analysis, we will take a close look at all aspects of your brand, which will help us get to know and understand your company and learn to speak your company’s language. Our impact analysis will show you what you can expect, and what your options are in terms of financial aspects and implementation. We like to be up front about such things.

Signing op het raam van de LAB42 locatie van HVA in Amsterdam

You understand why it’s necessary to rebrand your company

You’d like to receive some insights on what needs to be done, and you’re right! After a clear briefing, we will perform a quick scan on your behalf, so that you’ll have a rough idea of what to expect. Still have questions? We will answer whatever questions you may have about the roll-out of your new or revamped brand identity.

Let’s decide our course of action together

We go deeper into the research when performing an impact analysis. And we’ll dig deep! We will visit your company, capture the current brand appreciation and discuss matters with your rebranding team. We will then have a very clear idea of what needs doing and who will be doing what. Straightforward – we love that.

The collaborating began 25 years ago, since we shared a vision on sustainability. This was before sustainability became a buzzword.
Hans Wieleman, manager milk logistics at FrieslandCampina
Quickscan
Impact analysis
Scenario recommendations
Brand compliance audit
Selecting an agency

An mutual step

The first step. This is the first thing we do, to be able to give you a quick idea of what changing a brand identity entails. We tell you what is involved, how long it will take, how much it will cost and (naturally) what your options are. We answer the most important questions with regard to preparing for and planning the roll-out of a new or revamped brand identity.

Knowing what's ahead

When you are in the middle of a rebranding process, the last thing you need is surprises. You want the process to be smooth and uneventful. This is why we offer you an extensive impact analysis, which involves more than just a quick scan. We will identify the assets that bear your logo, have in-depth conversations, examine available capacity and present you with several different scenarios, including financial consequences. Once we have gained all the requisite knowledge, we will have all the tools we need to start rebranding your organisation.

Multiple scenarios for your brand

What impact will a rebranding have? And what is the best way to implement a new brand identity in your organisation? These are important questions. We will answer them by presenting you with several scenarios (with all the relevant figures) in the form of business cases that will focus on the strength of the message, feasibility, priorities, quality, the timeline and required budget.

Your brand always on-brand

At some point all aspects of your new brand identity will have been implemented and all your branded assets have a consistent look and feel. Completely in accordance with your requirements. However, with the very best of intentions, one of your colleagues or an agency may start doing things their own way. This is not a good thing, but it is all too common. One of the services we offer you is periodically monitoring your brand, and if we come across anything that isn’t right, we will report it through our brand portal. We will assess your branded assets and monitor the look and feel of your branches, shops, vehicles, communications and employees.

Getting the right ones

Finding the right agency that can help you realise your company’s growth ambitions can be quite the challenge. Luckily for you, we know how it’s done. We will help you, draw up clear briefing documents and provide you with a shortlist of excellent agencies. Afterwards, we will negotiate fees and draw up quality agreements on your behalf, meaning you won’t have to.

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Implementation
From two identities to one monolithic brand
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Implementation
A rebranding following the merger of two municipalities
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Implementation
Rebranding of leading healthcare provider for individuals with intellectual disabilities
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Implementation
Rebranding the fleet as well as materials
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Implementation
A rebranding following the merger of two municipalities
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Implementation
25 tank trailers transformed into moving Chocomel cans
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Implementation
Creating an inspiring work environment through interior branding
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Implementation
Realization and implementation of a distinctive identity in wayfinding
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Implementation
Creating an inspiring environment for creative food enthusiasts with interior branding
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Management
Surgical-level signage for ZNA Cadix hospital in Antwerp
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Implementation
A Transparent Vision on Privacy and Interior Branding
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Implementation
One-of-a-kind hotel concept translated to multiple international hotels
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Implementation
The Greetz feeling as a red line in the 'employee' branding
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Implementation
Renewal on the road and beyond
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Management
Creating a campus feeling for nearly 30,000 students
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Management
Innovative brand management built on a great working relationship
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Management
Innovative, academic-style wayfinding and signage
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Implementation
Effective instore campaigns for 600+ stores
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Implementation
Instore brand and marketing campaigns
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Implementation
From TNT Post to PostNL: minimum disruption, maximum impact
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Implementation
A strong brand as a foundation for effective positioning
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Implementation
From seven districts to one unified brand identity
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Drie RGN-medewerkers in een vergaderruimte met een overzicht van de Local Heroes van RGN op het scherm

Tom Dijk - branding expert

Tom Dijk, a branding expert and consultant, has worked in this field for 20 years and has helped hundreds of corporations or small and medium-sized enterprises prepare for a rebranding or a new corporate identity.

‘You’re on the eve of a special project, which is kind of thrilling. The newly revamped strategy or positioning has been developed, and the basic design for the new identity is gradually being created. This is when you start thinking about how this new brand identity must be implemented on all current and future branded assets. This is no copy task. Every project starts with proper preparation. In some projects we will start by performing an impact analysis, while in other projects, we will first do a survey. Both of these actions will provide us with the basis we need to carry out a successful implementation project. We will answer all your questions, discuss every step along the way and guide you, all the way from the start to the end.’

Discover our services:

Our services will help to advance your brand. Want to explore what we can do for you? Our consultants are at your disposal (with no obligations).

Orientation

Entering a new phase as a brand

No one understands your brand like you do. However, can you see it from our point of view? We make a point of looking beyond your brand, as we are interested in the company behind your brand identity, and in the people promoting the brand. In our preliminary analysis, we take a close look at all aspects of your brand, which help us get to know and understand your company and it’s lingo.

Read more
Implementation

We roll out your new brand identity, from A to Z.

It’s action time. Have no fear– we’ll do the hard stuff. All we need is your input at essential feedback moments. We’ll report once in a while, or more regularly, if you’d prefer. With our experience we know all the scenarios and pitfalls, and know roll-outs always involve surprises. Thankfully, we have specialists for every challenge, so you can continue doing your job.

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Management

Your brand at its very best. Any time.

The new brand has been rolled out. Case closed? No, not quite. Once successfully rolled out, we find it’s generally hard for clients to properly manage their brand identity. Luckily for you, our attention never flags. This is called brand identity management. We find it very gratifying to ensure your success lasts. We use our experience and resources to make sure your brand is at its very best.

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Is your brand ready for the next move?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00




    info@rgn.nl
    +31 88 987 99 00

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