Contact us

European Rebranding of 750 Vehicles for Action

Klant Action
Project Rebranding fleet
Scope 750 vehicles in 10 countries within 4 months
Our role Projectmanagement, activation of local network
Group 79

Action is a leading European non-food discounter with more than 2,500 stores across eleven countries. With millions of customers each week, brand recognition plays a key role in their success. Their fleet contributes significantly to this visibility: every truck is a moving billboard and an extension of their brand identity.

To rebrand the entire European fleet — over 750 vehicles — Action’s trusted signage partner Bergslot approached us. Their request: an efficient, internationally coordinated rollout with minimal vehicle downtime. A complex assignment, covering ten countries and bound to a strict four-month timeline.

The Challenge: speed, scale, silence

The assignment was clear: 750 vehicles, ten countries, four months. Without disrupting Action’s logistics. Ambitious? Absolutely. But we thrive on projects where everything comes together — speed, flexibility, and above all, flawless execution. This project had several challenges:

  • Varying climates and weather conditions across locations

  • Limited vehicle availability within logistics schedules

  • Shortage of qualified local technicians

  • A tight deadline with no room for operational delays

These made scalability, flexibility and local deployment critical to success.

Our approach: scalable, smart and local

To keep everything on track, we took full control — from planning to on-site execution. Our structured, phased and scalable approach made the difference:

  • Central project management for clear planning, tracking and coordination

  • Local Heroes in every region: trusted technicians with local know-how

  • Mobile workstations: weatherproof tent setups transported from the Netherlands

  • Efficient on-site scheduling, enabling teams to rebrand 2 to 4 trailers per day, depending on vehicle type and conditions

The result? A smooth operation with real-time insights into vehicle locations, progress and planning. Everything under control.

Vrachtwagen met de branding van Action erop, onderdeel van een project van RGN

The Impact: 750 vehicles, zero downtime

In just four months, Action’s entire European fleet was driving with its refreshed brand identity — without a single disruption to daily logistics. Thanks to the seamless collaboration between Action, Bergslot and our team, the project ran like clockwork.

Key results:

  • 750 vehicles rebranded
  • Minimal disruption to logistics
  • Maximum visibility on the road
  • High client satisfaction

Want to make your brand visible on every kilometre?

This project shows how we turn complex mobility challenges into smart, scalable solutions. Curious how we can transform your fleet? Get in touch — no strings attached.

Let's meet
 
...View project
 
Implementation
From two identities to one monolithic brand
...View project
 
Implementation
A rebranding following the merger of two municipalities
...View project
 
Implementation
Rebranding of leading healthcare provider for individuals with intellectual disabilities
...View project
 
Implementation
Rebranding the fleet as well as materials
...View project
 
Implementation
A rebranding following the merger of two municipalities
...View project
 
Implementation
25 tank trailers transformed into moving Chocomel cans
...View project
 
Implementation
Creating an inspiring work environment through interior branding
...View project
 
Implementation
Realization and implementation of a distinctive identity in wayfinding
...View project
 
Implementation
Creating an inspiring environment for creative food enthusiasts with interior branding
...View project
 
Management
Surgical-level signage for ZNA Cadix hospital in Antwerp
...View project
 
Implementation
A Transparent Vision on Privacy and Interior Branding
...View project
 
Wagenpark
750 vehicles, 10 countries, 0 downtime
...View project
 
Implementation
Choice Hotels shines—200+ locations, one strong brand
...View project
 
Implementation
One-of-a-kind hotel concept translated to multiple international hotels
...View project
 
Implementation
The Greetz feeling as a red line in the 'employee' branding
...View project
 
Implementation
Renewal on the road and beyond
...View project
 
Management
Creating a campus feeling for nearly 30,000 students
...View project
 
Management
Innovative brand management built on a great working relationship
...View project
 
Management
Innovative, academic-style wayfinding and signage
...View project
 
Implementation
Effective instore campaigns for 600+ stores
...View project
 
Implementation
Instore brand and marketing campaigns
...View project
 
Implementation
From TNT Post to PostNL: minimum disruption, maximum impact
...View project
 
Implementation
A flawless rebranding across 300 stores
...View project
 
Implementation
A strong brand as a foundation for effective positioning
...View project
 
Implementation
From seven districts to one unified brand identity
...View project
 
Orientation
Brand consistency across hundreds of European locations
...View project
 
Implementation
RegioBank rebranding—500+ locations, one strong brand identity
...View project
View all projects
Is your brand also ready?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00




    info@rgn.nl
    +31 88 987 99 00

    Links
    Contact opnemen

    We helpen je graag. Neem vrijblijvend contact op.

    Stuur bericht
    Meld je aan voor
    onze nieuwsbrief
    Terms
    Privacy & Cookies
    Contact us