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Chocomel cans on the road!
| Project | Transforming FrieslandCampina tank trailers into Chocomel cans |
| Scope | 25 tank trailers |
| Challenge | Perfectly translating the designs onto the various tank trailers |
For over 20 years, we’ve a successful partnership with FrieslandCampina. In September 2022, they approached us with a new challenge for one of their brands: Chocomel. The task was to transform one of their standard FrieslandCampina-branded tank trailers into a moving Chocomel can. After all, when you compare a tank trailer to a can, their shapes are surprisingly similar – the perfect opportunity to bring Chocomel’s recognizable branding to the road in an eye-catching way. What started with a request for one quickly grew into a project to convert 25 tank trailers.
De uitdagingen
In eerste instantie klinkt het niet zo ingewikkeld: een tankoplegger wrappen in een andere huisstijl. Maar in de praktijk komt er meer bij kijken dan je denkt. Van het doorvertalen van de concepttekeningen naar een perfect ontwerp – met aandacht voor alle technische specificaties – tot het coördineren van een strakke planning met alle betrokken partijen. We coördineerden het hele project.
Daarnaast moest elke centimeter van de tankoplegger, inclusief de moeilijk bereikbare hoeken en zelfs de bovenzijde, precies volgens het ontwerp beplakt en afgewerkt worden. Niet iedereen kijkt immers alleen vanaf de zijkant naar een vrachtwagen; mensen in hoge kantoorgebouwen zien bijvoorbeeld ook de bovenkant.
From one to 25 moving cans
After the design was approved, we received the green light to roll out one tank trailer. This was presented at FrieslandCampina’s Christmas dinner. The enthusiastic reactions resulted in approximately 25 tank trailers being rolled out. These can now be spotted on the road- like real, moving Chocomel cans!
Our approach
We took case of the entire project management. This included everything from fine-tuning the concept designs and scheduling appointments with transporters to quickly adapting when a vehicle deviated from the standard and adjustments were needed. Ordering the vinyl wraps, coordinating with external installers, and delivering the tank trailers on schedule: we ensured the entire process ran smoothly. This allowed FrieslandCampina to focus on their work while we took care of the logistics.
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