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One-of-a-kind hotel concept translated to multiple international hotels

ProjectTranslate hotel concept to multiple international locations
ScopeBranding, signage, and wayfinding across multiple hotels
ChallengeNavigating city-specific regulations in high-traffic urban areas 

citizenM is the type of hotel that has changed other hotels. The originally Dutch hotel chain offers a special one-of-a-kind hotel concept that is rapidly spreading in the cities you want to visit. Through a mainly modular construction process with smartly designed hotel rooms, a hotel is built in no time. Which is why it is also called the ‘Tesla of the hotel industry’. In the modern and stylish hotels, the focus is on brand experience and integrating the local community, for example by incorporating local art in the hotel.

Group 79
Projectmanager RGN bezig met CitizenM signing op computer

Bringing the brand to life—everywhere

As citizenM’s preferred supplier, we translate their unique hotel concept into a seamless brand experience. Our expertise in signage, wayfinding, and branding ensures that every location – whether in Dublin, Rome or Paris – feels unmistakably citizenM. 

In the field of (exterior) signing, we supply the prominent illuminated advertising and intercom totems. And by making smart use of light boxes with signing and creative wayfinding, you won’t easily get lost. All the elements strengthen the customer journey and provide that special brand experience. Each element is defined in technical descriptions and 3D drawings, so there’s always an overview of which brand asset is in which location. 

Global reach, local precision

Execution matters. That’s why we centrally manage production while leveraging our Local Heroes network – trusted experts with deep knowledge of local markets and regulations. This ensures seamless implementation while maintaining brand integrity worldwide. 

RGN has and continues to be a valued supplier of citizenM hotels. RGN's ability to come up with creative solutions to our various signage needs has been felt across multiple projects over the years.
Joe Crowther, Head of Design at citizenM
Receptie van CitizenM hotel met kleurrijke wandvisuals en drie computerschermen op een balie

Continuous innovation in production, material and efficiency

Staying ahead means continuously evolving. Together with citizenM’s brand team, we push boundaries in material innovation, technical possibilities, and sustainability. Whether it’s enhancing efficiency, reducing environmental impact, or adapting to ever-changing global standards, we make sure every element delivers on quality, cost-effectiveness, and innovation. With our years of experience and technical knowledge, we translate it to usable solutions which are compatible with the stringent European and American regulations.

Consistent brand experiences, from city to city

At RGN, we translate brand identity into seamless real-world experiences. From large-scale signage to intuitive wayfinding and creative branding, we ensure consistency across every location—globally and locally. We have a wealth of experience in the hospitality industry. We work for Pillows, Ibis hotel group, Yays, choicehotels and Imag, among others.

Looking to elevate your brand across multiple locations? Let’s make it happen.

Let's meet
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Is your brand ready for the next move?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00




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    +31 88 987 99 00

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