Effective instore campaigns for 600+ stores

Project	Instore campaigns
Scope	Projectmanagement, tooling and installation
Challenge	Number of locations and their worldwide distribution, shortening the time-to-market.
Size	600+ stores worldwide

To promote the new collections, Desigual replaces the in-store campaign materials at all brand stores worldwide each season. For an optimal effect, the expressions in the store must be in line with the other campaign expressions on TV, print and online. The Spanish fashion brand has more than 700 outlets worldwide and all instore marketing must be replaced simultaneously. This makes the lack of insight into the end result at the local store level a serious problem.

Turnaround time reduced by 75%

And that’s where RGN helps: with professional project management, our own tooling mybrand.center and a reliable international network, we ensured that we reduced the turnaround time of a change by 75%. And that with a margin of error of less than 1%! This is due to our experience with complex and large-scale projects, our reliable network of installers and our tooling.

Implementation

From two identities to one monolithic brand

...View project

Implementation

A rebranding following the merger of two municipalities

...View project

Implementation

Rebranding of leading healthcare provider for individuals with intellectual disabilities

...View project

Implementation

Rebranding the fleet as well as materials

...View project

Implementation

A rebranding following the merger of two municipalities

...View project

Implementation

25 tank trailers transformed into moving Chocomel cans

...View project

Implementation

Creating an inspiring work environment through interior branding

...View project

Implementation

Realization and implementation of a distinctive identity in wayfinding

...View project

Implementation

Creating an inspiring environment for creative food enthusiasts with interior branding

...View project

Management

Surgical-level signage for ZNA Cadix hospital in Antwerp

...View project

Implementation

A Transparent Vision on Privacy and Interior Branding

...View project

Implementation

One-of-a-kind hotel concept translated to multiple international hotels

...View project

Implementation

The Greetz feeling as a red line in the 'employee' branding

...View project

Implementation

Renewal on the road and beyond

...View project

Management

Creating a campus feeling for nearly 30,000 students

...View project

Management

Innovative brand management built on a great working relationship

...View project

Management

Innovative, academic-style wayfinding and signage

...View project

Implementation

Effective instore campaigns for 600+ stores

...View project

Implementation

Instore brand and marketing campaigns

...View project

Implementation

From TNT Post to PostNL: minimum disruption, maximum impact

...View project

Implementation

A strong brand as a foundation for effective positioning

...View project

Implementation

From seven districts to one unified brand identity

...View project

Is your brand ready for the next move?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00