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From TNT Post to PostNL

In 2012, the largest postal deliverer in the Netherlands was rebranded: TNT Post became PostNL. This required a complete rebranding of the recognisable corporate identity, spread across hundreds of locations in the Netherlands. RGN took care of the project management during the rebranding of all retail locations, business points, and owned locations. In doing so, we helped PostNL establish a strong and recognisable brand.

Een PostNL bezorger wandelend door een winkelstraat met een PostNL fiets
Group 79
PostNL bus met het PostNL logo en een bezorger die er pakketten in stopt

Challenge: large-scale approach, minimal disruption

PostNL is one of the largest companies in the Netherlands when it comes to the number of locations. Many of which are located in third-party stores, making the rebranding particularly complex. The main challenges?

  • A large number of locations where standard situations do not always apply
  • Installation must occur during opening hours while preventing inconvenience for visitors and shop staff
  • Shop visits had to be planned efficiently to limit site visits to as few as possible

Preparation and Local Heroes

For a project of this size, good preparation and detailed planning are crucial. Thanks to a careful approach, we were able to significantly reduce the number of location visits. This not only saved time and money but also minimised the disruption for show owners and visitors.  

 Additionally, we needed the right people to carry it out. For this, we cooperated with our Local Heroes – a network consisting of reliable and flexible installers and technicians spread across all continents. This enabled us to provide all locations with the new, recognisable corporate identity of PostNL in a relatively short period of time.  

Het PostNL kantoor met het logo op het gebouw en vlaggen in PostNL stijl, uitgevoerd door RGN

More than just mail

With the rise of e-commerce, the number of parcel post increased rapidly. PostNL responded by establishing new sorting centers for parcels at various international locations. We ensured that PostNL maintained a consistent and strong brand identity at these new locations. This laid the foundation for the growing parcel service that characterises PostNL today.  

 
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